Directa Plus Consolidating Brand by Expanding Pro-Sport Sector

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Directa Plus consolidating brand by expanding to professional sports with their natural, chemical-free and sustainably produced textiles. “We plan to expand to professional sport sector to consolidate our brand,” says Giulio Cesareo of Directa Plus in this interview with Technical Textile.

UK-based Directa Plus is one of the largest producers and suppliers worldwide of graphene-based products for use in consumer and industrial markets. The company’s products are natural, chemical-free and produced sustainably. Commercial applications of the products include smart textiles, tyres, composite materials and environmental solutions. Chief executive officer and founder Giulio Cesareo chats about the thermally-conductive applications of graphene nanoplatelets and the potential they hold across different product categories.

TT: How would you describe the market for graphene nanoplatelets (GNPs) in textiles? What is the size of this market?

The market for GNPs in textiles is still small but with high potential due to the versatility of graphene and the different properties it can bring to fabrics. Applications in the textile industry include electrical and thermal conductivity, bacteriostatic properties and flame inhibiting traits. Directa Plus, a pioneer in developing and promoting G+ GNPs in textiles has been working with a small number of carefully selected partner companies to implement the technology in different parts of the market, focusing from the very beginning on safety, sustainability and on matching existing product demand. There are no consistent data on the market size yet.

TT: Which are your major sectoral markets for G+ printed fabrics and G+ membranes?

At present, the major markets for G+ printed fabrics are sportswear and workwear, while for G+ membranes, they are sportswear, citywear and luxurywear. Read full interview here.

About the National Graphene Association (NGA)

The National Graphene Association is the main organization and body in the U.S. advocating and promoting the commercialization of graphene. NGA is focused on addressing critical issues such as policy and standards development that will result in effective integration of graphene and graphene-based materials globally. NGA brings together current and future graphene stakeholders — entrepreneurs, companies, researchers, developers and suppliers, investors, venture capitalists, and government agencies — to drive innovation, and to promote and facilitate the commercialization of graphene products and technologies.

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